If you’re looking to get a head start on your eCommerce strategy, there’s no better place than this blog. Here are some of the most popular hacks from an eCommerce agency in Sydney that will help your business stay ahead of the game regarding online marketing.
Build a website that’s easy to navigate
Your website’s navigation is the key to ensuring that your customers can easily find what they’re looking for. When you have a lot of products, it’s easy to lose them in the crowd. Ensure your navigation is straightforward and intuitive so visitors can easily access pages like “My Account” or “Contact Us”.
Optimize your website for every device:
- Mobile-friendly websites. This is a no-brainer, but your website needs to look good on every device.
- Responsive design. If you don’t already have one, hire a web designer who can set up your site with a responsive design that automatically adjusts the layout based on screen size and orientation.
- Image sizes. Don’t make your customers squint or zoom in just to read the details of your products. Keep images as small as possible while still being legible and clear enough for people to see clearly what they’re looking at.
- Font sizing. Ensure the text is readable across all devices, with easy-to-read fonts in large enough sizes, so users aren’t straining their eyes trying to decipher them.
Integrate social media into your platform
Social media is a great way to reach your target audience. Integrating social media into your platform is a good idea, as it can be used as a marketing tool and an opportunity to build a community. Social media also has the potential to generate leads and drive traffic directly to your site.
- Facebook: This is the most popular social media platform out there, with over 1 billion users worldwide (and counting). It’s also one of the best places for eCommerce businesses because it allows you to share content directly with people interested in what you have to say or sell.
- Twitter: Though not quite as big as Facebook, the number of active monthly users increases steadily over time. So, expect this figure to continue rising quickly in years ahead.
- Instagram: This is “the place” for influencer marketing, as you can collaborate with icons with a specific fan following. This will help cater to your target group with ease.
Make sure you’re cyber-secure
While you’re setting up your eCommerce website or outsourcing the task to an eCommerce agency in Sydney, there are a few basic things that you need to do to ensure that it’s secure.
- Update your website regularly with the latest security patches.
- Use a secure payment gateway and make sure they’re PCI compliant.
- Use a secure email provider and hosting company.
- Use HTTPS everywhere.
Focus on content marketing
You might be wondering: “What is content marketing?”
Content marketing uses blogs, videos and other forms of media to build trust with your customers. It’s also a way to attract potential customers interested in the products you sell or the services you offer.
When it comes to e-commerce businesses (especially start-ups), content marketing is essential for building credibility, establishing yourself as an expert and gaining more exposure, all of which will help boost sales over time.
Work on building your brand
Brand building is a big part of any successful eCommerce strategy. A strong brand can help you sell more, differentiate your business from others, and build customer trust.
The first step is understanding what a brand means. Brands combine visual elements, customer experience, messaging and voice that characterize how people perceive your business (and its products). Ideally, they all communicate an overarching message that resonates with your target audience.
The most important benefit of building a strong brand is that it helps you stand out from competitors online and offline. Companies that have been around for longer tend to be more trustworthy than those that just started their journey recently. Lastly, good branding allows teams from different departments within an organization to communicate better across areas like content creation or marketing campaigns.
Remember, none of these tips is a silver bullet, and there are always exceptions to the rule. But with so much competition in eCommerce, it’s essential to do everything you can to stand out from the crowd, even if that means going against what your peers might be doing!