Introduction

Your business needs to have a good web presence. A website that doesn’t appear high in search engine results can hurt sales and profits. But if you don’t understand SEO (search engine optimisation) and don’t have time to learn it yourself, finding someone who does can be tricky.

Luckily, there are plenty of ways to find an expert who will make sure your website’s SEO is on point. You can look for them online or ask your acquaintances for good SEO experts, and maybe you will find good SEO packages Sydney.

Do some research on the company.

You should check the company’s website, social media and reviews. This will give you an idea of what they are capable of doing. Since they are working on your website, they must have enough knowledge to do this job well. If not, there is a chance that their search engine optimisation work may not be practical or even damaging to your business.

When looking at reviews from past clients, look for how long ago these were written and what type of feedback was received from these clients. Get references from other businesses that have used this company’s services, if possible.

It is also helpful to see what keywords and topics were discussed during their projects so that you can get an idea of how knowledgeable they are about those areas in particular versus other areas related to SEO, such as content creation and link-building strategies.

Meet them in person for a consultation.

Meetings are a great way to get a feel for how well they understand your business, what you want from them, their experience, and how they plan on working with your company. Here are some tips:

• Have a face-to-face meeting so that you can ask questions about their past work and get a better idea of whether or not they’re the right fit for your business.
• Ask about their plans for your business, what services they offer, and why those services would benefit your company.

You should also ask if there’s anything else you need to know before moving forward with the project or if anything else needs clarification from either side to avoid any confusion down the road. Also, discuss the various SEO packages Sydney before finalising anything.

Ask for a portfolio of previous work.

You should be able to judge how experienced the SEO firm is by looking through its website and finding examples of its work. Look at the quality of the work and how many clients they have worked with in the past.

Some questions you might ask: How long have they been doing SEO? How many clients do they currently serve? Are these large companies or small businesses? Do they specialise in certain types of businesses or industries? 

Check their client testimonials.

Search for company reviews on Google, Yelp and other sites like Trustpilot. Examine the quality of the testimonials. Are they from actual clients? If so, do they sound authentic or like something someone wrote for SEO purposes?

If a company has been around long enough to accumulate hundreds or thousands of glowing reviews over several years, it’s probably safe to assume that most, if not all, aren’t fake. And this should not be very difficult as there are more than 80,000 registered businesses in Sydney, and almost everyone uses SEO to up their game.

Conclusion

You can use these tips to choose the best company for your needs. To get started, take a look at online reviews. Once you know the reviews are not fake, meet the expert, as the best way to find an expert is to meet them.